Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist.
If you’ve ever advertised your business through various forms such as printed media, radio, television you know it can get pretty expensive. Advertising is necessary, but it takes a lot of money. A Website on another hand is much less expensive. Take WordPress for example – a free yet powerful CMS that will meet any business needs. Things that you may pay quite a lot to advertise (like a brochure) may cost a lot for print but free as a pdf.
A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is SEO. Search Engine Optimisation is a major advantage for your business. Having a good provider can boost the ranking of your website which quickly results in increased sales and higher profits.
In this much so modern era websites are just a lot more convenient thus more likely to find and purchased from you. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.
Most businesses have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.
Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services.
Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.
Smart business owners create a blog page for their company. Having a blog to post fresh content will keep your website attractive and fresh. There is ofcourse many other options in turning website visitors into leads when connecting your website to third party programs like Hubspot, Insightly, MailChimp and countless others.
Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable.
Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message.
If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.
A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.
What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.
Contact Beverly Agius Creative on how you can start your business.