FAQ

Q. WHAT DO YOU CHARGE FOR YOUR GRAPHIC DESIGN SERVICES?

PER HOUR RATE

Prices depend on many variants, but you can be sure you are getting a great value for your design project. Design jobs are charged by the hour. Typical graphic design projects are $75/hr. or a flat $100 for a small to medium setup job. I also bill in 15min increments for web work. If you have small changes to a pre-existing file that takes 5 min for a quick update, I will charge the min amount of $35. Web site work starts at $75 per hour. You won’t find that with some of my competitors. I always encourage prospective clients to compare my work with agencies producing the same level of work. I will always make sure to find the best long term budget friendly solutions to your business needs.

How Does your Design process work for the following?

Logos AND BRANDING COLLATeraL

During our initial meeting, we first begin by discussing the client’s ideas, target market, and uses for the artwork. I then ask for samples of existing artwork if there are any that the client likes or dislikes to get an idea of their taste. Sometimes the client already has a design concept in mind or brand guidelines that must be followed. Other times, they have no idea what they want. Either way, I make sure I have collected enough information before we begin work. Our design service is very straight forward. If you’d like to see extra concepts after the initial three ideas or if you need a couple more designs for multiple companies my service can be priced according to your needs. This is also relevant to template creations.

The artwork will be 100% original and tailored to you.

WEBSITES

Website process is a bit more complex than that of a logo. I take on the 6 phases approach. See my blog for more depth here: .
The summarised version is:
Step 1: Discovery Phase
Step 2: Planning which involves
- Create or Review a Strategy for SEO
- Create the Website Sitemap
- Content Review and Development
Step 3: Design
- Download
Step 4: Development.
I predominately work with Wordpress, Square Space, WIX and Webflow.
Step 5: Launching the Website
Step 6: Maintenance

WHO DOES THE FOLLOWING:

COPYWRITING

Copywriting is an important part of marketing. You might want to write your own content. From experience, ideally is best to hire expert help to ensure maximum efficiency, especially for SEO purposes in digital artwork. I can recommend you a professional in this field that can write the type of content needed for your creative project.

I will always over see and make recommendations for content to suit the artwork being produced but at minimum a draft is required by your company.

PHOTOGRAPHY

Photography is to be provided by the client. If the client does not have the imagery assets (and are required), the client may purchase them from the various available stock websites like Shutterstock and Adobe Stock.

LEGAL

CAN I DO ANYTHING WITH THE LOGO AND BRANDING?

Yes and no. There are some international restrictions on what you can and cannot do with your logo. Let us explain…

YES: You can use your logo to promote/advertise/market and brand your business in any media for as long as you are in business. You can also trademark your logo. If you sell your business, you can pass the visual identity to the new owners. Your visual identity is an asset to your business.

NO: You cannot use bits and pieces of your logo to create a new one. Nor can you create a new company using the same design as the existing logo – even if you change colours or text. If you are planning on expanding your company, we can use your current visual identity and adapt it to reflect the changes in your business.

In some cases, our clients wish to use their logo for several businesses, just changing the name or colours. If that’s what you need, the fee proposal we prepare for you before work begins will state that and you can rest assured the work is being performed to meet your specific needs.

For more information please refer to the Australian Copyright Council article: Logos Legal Protection.

WHO OWNS THE COPYRIGHT

Copyright on all creative work I produce is always shared between us and the client. In a nutshell, I retain the right to be recognised as the creators of the artwork, and you get the right to copy or reproduce the artwork for the purpose it was created.

For instance, in the case of logotypes, you’re entitled to use it on all of your products and merchandise, e.g. websites; brochures; TV commercials, for as long as you are in business.

And from my side, no part of that logotype can be used for the creation of new artwork such as new logotypes for different businesses or/and entities because you get exclusive rights.

Copyright is intellectual property or IP because it results from a person’s creativity and thoughts.

The owner of the copyright is generally the author, and the author is generally the first person who gave life to a piece of art, music, or any creative production really!

Sharing copyright with my clients mean I am always acknowledged, whenever appropriate, as authors of the creative work. IP is always mine, and the rights to reproduce the design–the copyright–goes to the client.

If stock images or clip art are used then copyright remains with the original photographer or stock image provider and can only be used according to their terms and conditions.

WHY USE A GRAPHIC DESIGNER AT ALL?

BECAUSE I CAN MAKE YOUR BRAND SPEAK FOR ITSELF

Design is more than just making something look pretty with a computer and software.

Graphic design is a creative process where art and technology come together. A professional designer is trained in the use of both.

The main job of the graphic designer is to research, create strategies and develop creative concepts. This is the process of analysis and generating ideas around your product or service. Creating long term functional solutions to the visuals communications required to make your business the best it could be.