Usability First For Websites

Usability design for websites is entirely focused on solving the users’ problems, which makes the usability of the design one of the most crucial user experience design principles. No matter how aesthetically pleasing your work may be, it won’t strike a chord with the user unless it is safe and easy to use.

A case in point here is website design usability. Any site that is cluttered is bound to lose visitors. As a designer, or someone overseeing a designer working on your website, the goal is to make sure that each icon, button, and a snippet of information that is present within the design has a purpose. Concentrate on clarity by bringing only useful features to the user’s attention. Consistent, clear, breathing space and friendly for event those with impairments.

Usability is the reason why prominent buttons and minimalist design with few elements increase the click-through rate (CTR). Precision Marketing Group doubled the CTR on their call-to-action button by changing the shape and size of the button.

How can I know if my site offers good usability?

Usability testing asks users to interact with the design. Meanwhile, you take notes to see whether they encounter any problems.

If many people experience similar problems, you will have to make changes to the design to sort out the usability issue. Keep in mind that design is an iterative process and it demands improvements in all stages.

Hence, you should conduct usability tests throughout the UX design process, including before you start your initial design, during the prototyping phases, and at the end of the process.

What if I don’t have a budget for user testing?

Don’t despair! Friends and family are a great source of testers. Running a 5 minute survey with a competition to win is also a great motivator for many to trial with minimum expense. Programs that can mimic disabilities are fantastic tools to ensure fairness in designs.

No matter the situation, no matter how flashy the website looks, the key to a successful design and user experience is through feedback from the user themselves. For more information on Usability in website design, contact me for details by clicking here

‍